Bill McCoy of Adobe points out that the highly influencial book The Myth of the Paperless Office, published in 2001, is today selling as an e-book for $9.99 or $34.00 in print.
The Economist points out that we’re seeing a generational shift, “Older people still prefer a hard copy of most things, but younger workers [...]
Popularity: 5% [?]
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Several years ago I heard author David Wolfe speak at a marketing convention about how people in different stages of their lives have different "hot buttons" with regard to marketing. Furthermore, he postulated that the "hot button" values of the majority are subconsciously inherited by the minority. He talked about the maturation of humans throughout [...]
Popularity: 31% [?]
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