Flametoad

Words of wisdom from a combustable amphibian.

The High Cost of Publishing, part 3

Posted Friday, February 20th, 2009 at 5:45 am

Unfortunately, my “numbers post” isn’t quite as functional as I’d wanted. I really wanted to embed a spreadsheet right onto the page. I wanted it to retain all the formulas I’d set, and allow visitors to plug in different values and watch profitability rise or fall accordingly. That just isn’t going to happen. I played with Google Docs, but I haven’t been able to get it onto the page. With more time and the right plugin I’m sure I could make it work, but I just don’t have the time. So here goes:

http://spreadsheets.google.com/ccc?key=pFmewOmaUc9g32iPH9AaMBg

If you follow that link, you should find a publicly editable spreadsheet. The green cells are ones with which you can insert your own variables. The non-shaded cells calculate the results. Please don’t screw with the formulas.

I think that this spreadsheet illustrates how important it is to keep costs down and sell lots of copies. Some people may be looking at “units created” and thinking that you can sell 10 times those many. If you’re a publisher who DOES sell 10 times that many, then you already know this stuff. What are you doing here? If you’re an “armchair publisher”, I’d suggest doing some research before you start adjusting upward the number of units created.

The moral of this story is that it’s a lot easier to lose money in publishing–even e-book publishing–than it is to make it.

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About Flametoad

Flametoad is the personal website for Preston DuBose, a full-time e-commerce and credit card security professional for the higher-education market, a part-time RPG publisher, and a full-time husband and father.

I ignore conventional blogging wisdom and refuse to focus on a single topic. This website covers gaming, family life, marketing, security, literature, music, and just about anything else shiny that catches my eye.

Do you think I might be your long lost nephew, to whom you'd like to bequeath your vast financial empire? Find my e-mail address and read more of my bio on the About Flametoad page.

I get a small thrill every time someone bothers to respond to one of my posts. I get a big thrill when you post naked pictures of yourself. Well, not YOU.

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